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财务管理可不是只有财务及高层管理人员才需要具备的技能及专业知识,不论是市场营销人员、会员服务、前台接待及销售人员都必须具备基础的财务管理知识。你一定有这种经验,就是在年底时召开市场营销会议,要求来年球会接待人次要比去年增长20%、人次增加1000人次时,负责执行的部门主管多年来只知道这是公司列的指标,但对其中的原因并不清楚。对部门来说,他的责任就是达到公司的目标,球场的财务目标是追求现金流周转期最好是等于零或是小于零(等于零的概念是存货+应收帐款-应付帐款的概念,全球最成功现金流周期小于零的是全球500强榜首沃尔玛),对于市场人员来说,增
Financial management is not just the skills and know-how that financials and top management need. Both marketers, affiliate services, receptionists and salespeople must have basic financial management knowledge. You must have this experience, that is, at the end of the year when a marketing conference is held, requesting that the number of people receiving receptions in the coming year be 20% more than last year and that the number of people increased by 1,000. The department head in charge of execution only knows this for a few years , But the reason for this is not clear. It is his responsibility for the department to meet the company’s goals. The financial goal of the stadium is to seek a cash flow turnaround that is preferably equal to zero or less than zero (the concept of equal to zero is inventory + accounts receivable - the concept of accounts payable, The world’s most successful cash flow cycle is less than zero is the world’s top 500 Wal-Mart), for marketers, by