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社交网络等新型多媒体技术的出现与应用,大大改变了信息用户的信息行为,也促使图书馆将其引入信息服务并积极实践。基于新浪微群在图书馆领域的应用现状调查发现,有7个图书馆微群发展比较成熟,但还未在信息用户中形成认同效应,图书馆界也普遍存在对微群认知不深、管理机制不健全、特色建设不足等问题。图书馆微群应以交流为重点,以内容为核心,有层次地开展特色活动,科学地组织管理,实现社交网络与图书馆信息服务的有机结合。
The emergence and application of new multimedia technologies such as social networks have greatly changed the information behavior of information users and prompted libraries to introduce them into information services and practice them actively. Based on the survey of the application status of Sina micro-group in the field of libraries, it is found that there are 7 micro-groups of libraries developing relatively maturely, but the identity effect has not been formed yet in the information users. There is also widespread cognitive misunderstanding of micro-groups in the library community, Management mechanism is not perfect, lack of special features and other issues. Library micro-group should focus on the exchange, the content as the core, the level of distinctive activities, scientific organization and management, social networking and library information services to achieve an organic combination.