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大门户在中国互联网新增的流量中分不到羹,失掉随同市场一起增长的能力,没有比这更危险的信号了从一个值得玩味的现象说起。据Alexa排名,传统的三大门户在近半年的流量(PageView)变化几乎为零。就是说,中国网民在这些大门户上的活动量一直维持原状,没有增长。但中国网民数每年以20％左右的速度增长,网民用互联网的强度和深度无疑也在提高,复合的流量增长估计在30％以上。而这为什么在作为中国网民主要信息来源的大门户身上没有体现?做个对比,搜索引擎百度就算“正常”,过去三个月流量维持30％的增长。
The gateway to China’s Internet traffic added less than the share, with the ability to grow together with the market, there is no more dangerous than this signal from a phenomenon worth pondering. According to Alexa rankings, the three major traditional portals have almost zero change in PageView over the past six months. In other words, Chinese netizens’ activity on these portals has remained unchanged and has not increased. However, the number of Internet users in China is growing at a rate of about 20% every year. The strength and depth of Internet users using the Internet is undoubtedly increasing. The compound traffic growth is estimated at over 30%. And why is this not reflected in the main portal as the main source of information for Chinese netizens? In contrast, the search engine Baidu is “normal” with 30% growth in the past three months.