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新品的成功率越来越低,但每年上市的新品却越来越多,面对浩如繁海的新品,我们的经销商是否会“乱花渐欲迷人眼”?是否会迷失在新品的陷阱中?新品推广能够一炮而红的几率已经近乎零,尤其是在白酒行业,没有一、两年,甚至三、五年的煎熬,是很难有出头之日的,这也是近两年那些一上市就来势汹汹的白酒品牌在现在销声匿迹的根本原因。而那些真正坚持下来,能够进行持续的大力度投放做市场的品牌在熬过那段艰苦的岁月后基本上都站稳了脚跟,成为行业里面新的生力军。
The success rate of new products getting lower and lower, but the annual listing of new products are more and more, in the face of the sea of new products, our dealers will “messy eyes” or “lost” New traps? New product promotion is almost a chance of immediate success, especially in liquor industry, without one or two years, or even three or five years of suffering, it is difficult to have a bright future, which is also near For two years those listed on the menace of liquor brands now disappear in the root causes. And those who really stick with it, continue to make great efforts to put on the market in the brand after a period of hardships that basically have a firm heel, a new force in the industry.