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我们正在进入一个泛媒体的社会,万物皆媒逐渐成为现实,信息传递非常便捷,任何传播终端都可能随时被取代。虽然基于新技术的新媒体这两年风头远远盖过报纸,但是,当微信、微博、客户端的活跃度下降、当网站开始感叹自己沦为传统媒体时,我们应该认识到,新技术对传播的冲击并非介质的差异使然,而是传播理念、传播逻辑的迭代所致。报纸的衰落表面看是因为纸质在电子时代天然的局限,但核心是报纸所沿袭的传播理念和价值主张落后于时代。
We are entering a pan-media society where everything is becoming a reality. The delivery of information is very easy and any communications terminal can be replaced at any time. Although the new media based on new technology has overshadowed the newspapers for the past two years, when the activity of WeChat, Weibo and the client is declining, when the website starts to lament that they have become traditional media, we should recognize that the new technology The impact of communication is not the mediocre difference, but rather the dissemination of ideas, the logic of iteration caused. The decline of the newspaper on the surface because of paper in the electronic age of the natural limitations, but the core is the newspaper followed the concept of transmission and value proposition lags behind the times.