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分析了在体育产业化背景之下,NBA管理模式的基本架构及其显著特点,探究其成功经验对于我国后北京奥运时期体育产业化的借鉴意义。
This paper analyzes the basic structure of the NBA management mode and its salient features under the background of sports industrialization and explores the successful experience for reference of China’s sports industrialization after the Beijing Olympic Games.