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4月某个阳光明媚的下午,北京孔庙国子监博物馆彝伦堂,这个中国古代的最高学府,迎来了一位中国人熟悉的老朋友——沃尔沃。当天,沃尔沃宣布,与中国文化书院和三智道商国学院结成战略合作关系,并举行“中国国学与沃尔沃品牌文化”研讨会。在研讨会上,沃尔沃汽车全球董事长李书福与瑞典驻华大使罗睿德先生、著名国学学者王守常、钱乘旦、王立群、科技日报社长助理李钢先生一起,从瑞典和中国文化“天人合一”的共性,到君子“自强不息”“厚德载物”“中庸”和“天地之性,人为贵”等普世理念,为沃尔沃“安全、低调、高品位”的品牌核心理念进行了中国式解读,也为沃尔沃在中国的发展找到了最为深厚的文化源头。
On a sunny afternoon in April, Yi Lun Hall, the Confucius National Museum in Beijing, the oldest institution in ancient China, ushered in an old Chinese friend familiar with Volvo. On the same day, Volvo announced that it has formed a strategic partnership with Chinese Culture Academy and Sanzhidao College of Business and held a seminar on “Chinese Sinology and Volvo Brand Culture”. At the seminar, Mr. Li Shufu, the world’s chairman of Volvo Cars, together with Mr. Luo Ruide, Swedish Ambassador to China, Mr. Wang Shouchang, a famous Sinologist, Mr. Qian Qian, Mr. Wang Liqun and Mr. Li Gang, Assistant President of Science and Technology Daily, Unity “to the gentleman,” self-improvement “,” virtue “,” doctrine “and” world of nature, artificially expensive “and other universal philosophy for the Volvo” safe, low profile , High grade "brand of the core concept of a Chinese interpretation, but also for Volvo in China to find the most profound cultural development.