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上篇:策划史玉柱东山再起1997年,珠海巨人集团倒下的消息石破天惊般地传出,社会舆论一片哗然。墙倒众人推,社会各界对史玉柱普遍持幸灾乐祸的责骂态度,仿佛刚刚在昨天还被奉为英雄的史玉柱在一夜之间变成了千夫所指的罪人、笨蛋,往日他身上和他所做的一切都被视若神明,如今则全都成了缺点,而且都是致命的缺点。说他不应去搞什么房地产,不该做保健品,说他广告做得太多了,是吹起来的肥皂泡,说史玉柱的性格有缺陷,知识分子经商还是不行,甚至有人对他进行人身攻击,说史玉柱纯粹是个骗子,应该把他抓起来等等。人们都以为这下史玉柱是彻底完了,欠债3个多亿,让他再活三辈子也不可能还清,没有人相信他还能东山再起。在这样的舆论环境和社会氛围里,史玉柱自己也感到一片迷惘。他像个做错了事的小学生一样到处做检查,同时也悄悄地四处奔走,向人求教,寻找东山再起之策。他进北京与柳传志、段永基对话,但没有找到现成的答案。赴济南,向吴炳新求教,但吴炳新话音刚落,三株自己大厦倾塌,全军覆没,令史玉柱不寒而栗,深感失望。
Part: planning Shi Yuzhu comeback In 1997, the news of the collapse of the Zhuhai Giants Group came out of surprise, an uproar in public opinion. The wall pushed people pushing, Shi Yuzhu generally gloating scolding attitude, as if just yesterday was also regarded as a hero of Shi Yuzhu overnight into a criminals, stupid, who he and he did in the past Everything is seen as a god, but now all become shortcomings, and all are fatal flaws. Said he should not engage in any real estate, should not be health care products, said he had done too much advertising, is blown soap bubble, said Shi Yuzhu’s personality defects, intellectuals business or not, and even some of his personal Attack, said Shi Yuzhu purely a liar, should hold him up and so on. People think this Shi Yuzhu is completely finished, more than 3 billion debt, let him live three-generation life is impossible to pay off, no one believes he can comeback. In such a public opinion environment and social atmosphere, Shi Yuzhu himself feel a loss. He is like a pupil doing wrong doing the same everywhere check, but also quietly running around, to seek advice, looking for a comeback. He talked to Liu Chuanzhi and Duan Yongji in Beijing, but found no ready answer. Went to Jinan to seek advice from Wu Bingxin, but Wu Bingxin lost his voice and his own building collapsed and the entire army vanished, leaving Shi Yuzhu shuddering and deeply disappointed.