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Verizon是美国领先的电信运营商,其业务范围涵盖固网、移动、宽带、卫星电视等多个领域。该公司半数以上的收入来自移动业务,截至2008年底,其移动业务收入达到493亿美元,同比增长12.3%;移动用户数达7206万,同比增长10%。2006年,Verizon的移动业务ARPU为49.8美元/用户/月,2007年为50.96美元/用户/月,2008年为51.59美元/用户/月,整体处于上升趋势。其中,移动数据业务ARPU一直保持上升态势,而语音业务ARPU持续下滑,数据业务成为Verizon移动业务ARPU增长的主要贡献力量。Verizon的移动业务不单纯以低价格为刺激手段,在用户数不断增长的同时,保持了ARPU的提升,从而保证了最大程度的利益获取。
Verizon is a leading telecom operator in the United States that covers a wide range of areas including fixed-line, mobile, broadband and satellite TV. More than half of the company’s revenue came from the mobile business. As of the end of 2008, its mobile business revenue reached 49.3 billion U.S. dollars, up 12.3% over the same period of last year. The number of mobile subscribers reached 72.06 million, an increase of 10% over the same period of last year. In 2006, Verizon’s mobile business ARPU was 49.8 US dollars / user / month in 2007 was 50.96 US dollars / user / month in 2008 was 51.59 US dollars / user / month, the overall upward trend. Among them, the mobile data service ARPU has been on the rise, while the voice service ARPU continued to decline, data services as Verizon mobile ARPU growth contributed. Verizon’s mobile business is not only to stimulate low-cost means, with the growing number of users at the same time, to maintain the ARPU upgrade, thus ensuring the maximum access to benefits.