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时代的发展、商业的加持使得舞台演出市场在当代发展日渐式微,而仰仗于舞台生存的戏曲艺术同样面临着危机。在传统的舞台表演市场环境整体低迷的前提下,戏曲艺术如何在传统与当下之间找到平衡点,重新焕发舞台表演的商业潜质,完成现代化的商业改造,是有重要意义的。
The development of the times and the blessing of commerce make the market of stage performances diminish in the contemporary era while the drama art which depends on the stage survival also faces the crisis. Given the overall downturn in the traditional stage performance market environment, it is of great significance for opera art to find a balance between tradition and present, to rekindle the commercial potential of stage performances and complete the modernization of the business.