论文部分内容阅读
新世纪以来,在市场经济和商业逻辑的刺激下,中国的影视逐渐规模化、成品化,其消费主义倾向表现越发明显。研究新世纪中国影视的消费主义倾向,有利于把握现今中国影视业的走向,对影视文化的探讨,具有十分重要的意义。一、影视制作者消费主义意识的觉醒随着市场经济时代的到来,人们在追求物质消费的同时,也越来越注重文化消费。在文化消费主义的域境下,一切对于文化的消费都贴上了商品的标签,受众对于文化的欣赏,不再是心灵的愉
Since the beginning of the new century, stimulated by the market economy and commercial logic, China’s film and television have gradually become large-scale and finished, and their performance of consumerism has become more and more obvious. It is of great significance to study the tendency of consumerism of Chinese film and television in the new century, to grasp the trend of the current Chinese film and television industry and to explore the culture of film and television. First, the awakening of consumer awareness of film producers With the advent of a market economy era, people in the pursuit of material consumption, but also more and more emphasis on cultural consumption. In the context of cultural consumerism, everything is labeled as a commodity for cultural consumption, and the audience’s appreciation of culture is no longer a spiritual pleasure