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发展数字出版,必须刷新旧有理念。进入21世纪之后,整个社会的生产方式发生了重大变革,人类由工业化时代步入信息化时代。传统新闻出版的生产与传播方式发生重大变革,然而工业化生产模式与网络化传播观念的错位,使许多传统新闻出版单位面临数字化转型时,遇到比新兴企业更大的困难,这就是哈佛商学院教授克莱顿·克里斯坦森所讲到的“创新者的窘境”——一个曾经领先的企业在面临突破性技术时,会因为对原有生态系统的过度适应而面临失败。越是以前成功的企业,转型越是艰难,传统媒体遭
The development of digital publishing, we must refresh the old idea. Since the 21st century, great changes have taken place in the mode of production of the entire society and mankind has stepped into the era of informationization from the era of industrialization. However, the dislocation of the industrialized production mode and the concept of networked communication make many traditional news publishing units face more difficulties than the emerging ones in the digital transformation. This is the reason why the Harvard Business School Professor Clayton Christensen said “the dilemma of the innovator” - a former leader in the face of breakthrough technology, because of the over-adaptation of the original ecosystem and failure. The more successful the previous business, the more difficult it is to transform the traditional media