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基于可持续发展的绿色营销是企业在人类社会可持续发展观的要求下,在市场营销中充分体现环保意识和社会意识,从承担社会责任、保护环境、充分利用资源等角度出发,在产品研制、开发、生产、销售、售后服务等过程中,采取相应措施,引导和满足消费者的绿色消费,促进企业的可持续生产,实现企业营销目标的活动。实施绿色营销是企业适应社会经济可持续发展的要求。
Based on the sustainable development of green marketing is the enterprise in the concept of sustainable development in human society, under the request of marketing in fully reflect the environmental awareness and social awareness, from assume social responsibility, environmental protection, make full use of resources from the point of view, product development , Developing, producing, selling and after-sales service, take appropriate measures to guide and satisfy the consumer’s green consumption, promote the sustainable production of the enterprise and realize the marketing goal of the enterprise. Implementing green marketing is the requirement of enterprises to adapt to the sustainable development of social economy.