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课程体系开发是高职专业建设的重中之重,高职广告策划专业课程体系开发要思路明确,专业课程与基础课程都要以生为本,体现人才培养与行业能力培养的规律。重视项目教学与“以赛促学”在专业实训课程实施中的价值及作用,同时,积极在信息化背景下开展空间课程建设与空间课程教学实践。
The development of curriculum system is the top priority in the construction of higher vocational majors. The development of higher vocational advertising planning professional curriculum system should have a clear idea. Both professional courses and basic courses should be students-oriented, reflecting the law of personnel training and industry ability training. Pay attention to the project teaching and “to promote the game” in the implementation of professional training courses in the value and role, at the same time, actively carry out the construction of space curriculum and space curriculum teaching practice under the background of information.