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美国商界有句箴言:“愚者赚今天,智者赚明天。”这话在一个方面道出了企业经营制胜的客观规律。市场经济波谲云诡,瞬息万变,任何产品都难以逃脱自己有限的生命周期,这就使企业经营时充满着艰难、曲折与风险。如果眼睛只是盯着今天,跟着走俏商品跑,往往是万人争走独木桥,造成同类商品的饱和、过剩,继而陷入经营困境。
The U.S. business community has a proverb: “Fools earn today, wise men make tomorrow.” This statement in one respect shows the objective law of winning a business. The vagaries of the market economy and the ever-changing nature make it hard for any product to escape its own limited life cycle, making it difficult, tortuous and risky for businesses to operate. If the eyes are just staring at today, followed by running the popular goods, ten thousand people are often competing for the single-plank bridge, causing the saturation and surplus of similar goods to fall into operational difficulties.