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大兴新区是环渤海经济圈、京津冀产业带的重要战略支点。在京津冀一体化战略大背景下,开展大兴新区合理的功能定位,不仅是大兴新区科学规划和健康发展的基础,而且对促进京津冀协同发展具有重要的战略实践意义。立足于大兴新区的发展现状,在分析大兴新区发展优劣势及外部机遇与挑战的基础上,从定位影响因素、社会经济发展的基础支撑和优势条件、战略背景和趋势走向、上位规划要求、京津冀协同发展需求趋势等方面研究了大兴新区功能定位的依据,设计了世界农业展示区、国际商务中心、京津冀休闲养生之都、北京新经济中心和北京时尚设计中心的功能定位,并从品牌战略、区位优势战略、区域融入战略和产业提升战略等视角提出了大兴新区功能定位的提升策略。
Daxing New Area is an important strategic pivot for the Bohai Economic Rim and the Beijing-Tianjin-Hebei Industrial Belt. Under the background of the Beijing-Tianjin-Hebei integration strategy, carrying out the functional orientation of Daxing New District is not only the basis for the scientific planning and healthy development of Daxing New District, but also has important strategic practical significance for promoting the coordinated development of Beijing-Tianjin-Hebei region. Based on the current development status of Daxing New District, on the basis of analyzing the advantages and disadvantages of Daxing New District and the external opportunities and challenges, from the positioning influence factors, the basic support and advantageous conditions, strategic background and trend of the social and economic development, Tianjin, Hebei and Hebei Province, the basis for the functional orientation of Daxing New District was studied, and the functional orientation of World Agricultural Exhibition Area, International Business Center, Beijing-Tianjin-Hebei Recreation and Health Capital, Beijing New Economic Center and Beijing Fashion Design Center were designed. From the perspectives of brand strategy, location advantage strategy, regional integration strategy and industrial upgrading strategy, this paper proposes the promotion strategy of Daxing New District’s function orientation.