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谁是区域强势品牌何谓区域白酒强势品牌?它区别于其他类型白酒企业主要有两个指标:一是区域性,它的市场主要集中在某一或者几个特定省份、特定市场;第二是它具有三高特征,即在特定的区域具有相对较高的知名度、市场占有率以及品牌影响力,换句话说它是当地经济的支柱企业、龙头企业、利税大户。安徽的迎驾贡酒、文王贡酒、高炉家酒;湖北的黄鹤楼酒;江苏的双沟大曲;山东的趵突泉、扳倒井;四川小角楼、江口醇酒;内蒙古骆驼酒;陕西太白酒;河南仰韶、宝丰酒、张弓酒;河北板城烧锅酒等,他们在所在区域,无论是品牌影响力,还是市场覆盖率绝对是龙头老大,是当地人引以为豪的标竿企业,也是当地政府形象的外在标志,获得了上至政府,下至消费者的厚爱。
Who is a regional strong brand What is a regional liquor strong brand? It is different from other types of liquor companies mainly two indicators: First, regional, its market is mainly concentrated in one or a few specific provinces, specific markets; the second is it Has three high characteristics, that is, in a particular area has a relatively high visibility, market share and brand influence, in other words it is the backbone of the local economy enterprises, leading enterprises, large profits tax. Anhui Ying driving tribute wine, Wang Wen Gong wine, blast furnace wine; Hubei Yellow Crane Tower wine; Jiangsu Shuanggou Daqu; Shandong Baotu Spring, pull over the well; Sichuan small turret, Jiangkou alcohol; Inner Mongolia camel wine; Shaanxi Too white wine; Henan Yangshao, Baofeng wine, Zhang bowls wine; Hebei City Pancake wine, etc., in the region where they are, whether brand influence, or market coverage is definitely the leader, is proud of the local benchmark Enterprises, but also the external image of the local government signs, access to the government, down to the love of consumers.