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近几年来,专家团的作业模式在中国的企划市场上悄然形成时尚,且颇得客户的青睐。名家纷至对客户自然是美事一桩,但是如何把握各路高手,使自己真正享受到一流服务,却是客户面对的一个难点,而这正是一个专家团的企划总监的重要角色功能。为了客户利益,也为了专家团工作的有效性,便萌发了站出来告白一番的念头。我以为,专家组团作业模式起俏企划市场的本身,反映了客户对企划服务新需求的两大特征:其一,随着市场竞
In recent years, the operation mode of the expert group has been forming a fashion in the Chinese planning market, and it has been favored by customers. It is natural for famous artists to come to their customers. However, how to grasp the masters of different fields and enable them to truly enjoy first-class service is a difficult task faced by customers. This is exactly the important role of the planning director of an expert group. . For the benefit of the clients and for the effectiveness of the work of the expert team, the idea of standing up for confession was germinated. I think that the operation mode of the expert group started from the very idea of planning the market itself, reflecting the two major characteristics of the customer’s new demand for planning services: First, as the market competes.