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量化的数字能够给人带来一种信赖感,但也容易造成误导,特别是在一些项目效益分析的时候更是如此。我们在做效益评估的时候,需要考虑一般情况,同时还要顾及各种例外因素和突发事件,甚至后者要予以充分估计,才能保证计划的精准性。某国际知名品牌,旗下拥有汽车养护连锁项目,制作了一整套非常完备的项目说明和论证材料,给人感觉非常专业和正规,无论是产品性能还是商务分析都涉及到大量具体数据。其中有一项分析是这样的:采用他们提供的技术和服务标准,平均下来每天能服务40辆
Quantitative figures can give people a sense of trust, but also easily misleading, especially in the case of some project efficiency analysis. When we do the benefit evaluation, we need to consider the general situation, taking into account various exceptional factors and emergencies, and even the latter should be fully estimated to ensure the accuracy of the plan. An internationally renowned brand, which owns the car care chain project, produced a complete set of project description and argument material, giving people a very professional and formal, whether it is product performance or business analysis involves a large amount of specific data. One of these analyzes is this: Using the technology and service standards they provide, on average, 40 per day