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IP作为一种智力成果,在产业格局中更多是指改编权,以及由此带来的产业开发价值。原创匮乏是影视领域中的现实短板。随着影视市场的扩大,投资者们看到了IP强大的吸金能力。而那些初闯影坛的创作者们,应该撇开利益至上的价值观,而去彻底清醒地看清影视创作的游戏法则——留下IP中的精华部分,摒弃那些不利于影像叙事的元素。唯有如此,IP影视才能成为精品,被更广阔的观众群体所接受、喜欢。
As an intellectual achievement, IP refers more to adaptation rights in industrial structure and the industrial development value brought by it. The lack of original film and television field is the reality of the short board. With the expansion of the video market, investors have seen a powerful IP absorbing capability. And those creators who made their debut should set aside the values of supremacy of benefit, and thoroughly understand clearly the game rules of film and television creation - leaving the essence of IP and discarding the elements that are unfavorable to the narrative of images. Only in this way, IPTV can become a boutique, accepted by a wider audience, like.