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媒介技术的普及和媒介市场的日益商业化,严重侵袭了儿童的阅读生态环境。家庭作为儿童接触大众媒介的主要场所,承担着媒介素养启蒙的重任。厘清幼儿媒介素养启蒙的目标和内涵,探索幼儿媒介素养的家庭启蒙之路,培育幼儿成为新媒介传播结构中成熟的消费群体,具有深远的教育影响和迫切的时代意义。
The popularization of media technology and the increasingly commercialization of the media market have seriously affected children’s reading environment. As the main place where children reach the mass media, the family undertakes the important task of enlightenment in media literacy. Clarifying the goals and connotation of enlightenment of young children’s media literacy, exploring the way of enlightenment of young children’s media literacy, and nurturing young children as mature consumer groups in the new media communication structure have far-reaching educational influence and urgent significance of the times.