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[目的/意义]意大利NpL计划是早期婴幼儿阅读推广的成功案例,其管理模式可以为我国同类儿童阅读推广服务提供参考和借鉴。[方法/过程]对NpL的管理模式进行案例剖析,归纳概括其管理模式的特点,并与我国儿童阅读推广项目中存在的问题进行对比分析。[结果/结论]NpL管理模式具有组织架构系统化、服务流程一体化、人员培训规范化、NpL品牌管理专业化四大特点,且具有系统化的规划和设计理念以及成熟的商业意识,值得我国予以借鉴。
[Purpose / Significance] The Italian NpL program is a successful case of early childhood reading promotion, and its management model can provide reference and reference for similar children’s reading promotion service in our country. [Methods / Processes] Conducting a case analysis of NpL’s management model, summarizing the characteristics of its management model, and comparing with the existing problems in our children’s reading promotion project. [Results / Conclusion] The NpL management mode has four major characteristics: systematization of organizational structure, integration of service processes, standardization of personnel training and professionalization of NpL brand management, and has systematical planning and design concepts as well as mature commercial awareness that deserve our country’s Learn from