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由美国次贷风暴引发的金融危机导致了全球经济体不同程度上的萧条,报业由于依靠广告收入的行业特点,以及自身的非必需性而受到更剧烈的影响。我国报业虽然没有受到重创,但却呈现出低迷的发展态势,报业的重组、并购的接连发生无疑宣告着传统媒体与新媒体结合的时代已经到来。本文将分析2008年金融危机对我国报业的影响,并结合专业知识给出个人建议。
The financial crisis triggered by the subprime mortgage crisis in the United States led to varying degrees of depression in the global economy. The newspaper industry was more severely affected by its dependence on the industry characteristics of advertising revenue and its own non-necessity. Although the newspaper industry in our country has not been hit hard, it has shown a sluggish trend of development. The restructuring of newspaper industry and the successive mergers and acquisitions have undoubtedly declared that the era of combining traditional media with new media has arrived. This article will analyze the financial crisis in 2008 on the impact of China’s newspaper industry, combined with professional knowledge to give personal recommendations.