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对于1996年甲级联赛来说,“利”字的分量无疑比去年更重了。教练、球员努力在绿茵场上证明身价,俱乐部希望球市兴旺获得高额利润,企业则绞尽脑汁寻求切入口,以求从这个新兴的市场分一杯羹。到底甲A能带来多少商业机会呢?每逢有主场赛事,广州的球迷们就会从四面八方拥向东较场、越秀山体育场或天河体育场,卖喇叭的、卖望远镜的、卖饮料的、卖气球的,天气不好时还能见到卖雨伞的,所有小摊版一路排开,与成千上万的人流汇在一起,场面甚是热闹。然而除了卖零食与饮料的生意兴隆以外,另外的摊档鲜有问津者。一位卖喇叭的小贩说,他的喇叭进货10元,卖20元,一场比赛通常卖出二三十个,不算特别理想。而每逢散场,却是出租司机上阵赚钱的好时机。由于甲A联赛的巨大影响力,企业自然不会放过这个机会去扩大自身的宣传,去年有些企业派人在观众席上拉起横幅,大肆宣传自己的产品。这一做法被禁止后,精明的商人便改变战略,把产品名称印在帽子上,入场球迷人手一顶,甚至到现场派发祥品。在四川就有一药厂给呐喊的球迷派发该厂的润喉片,据说此举大受欢
For the 1996 First Division, “Lee ” weight is undoubtedly heavier than last year. Coaches and players try to prove their worth on the pitch. The club hopes the market will prosper for high profits, while the enterprises will rack their brains to find an entry point for a slice of this emerging market. In the end, how many commercial opportunities can A bring? Every time there are home games, Guangzhou fans from all directions will be favored east match field, Yue Xiushan Stadium or Tianhe Stadium, selling horns, selling binoculars, selling drinks, Selling balloons, the weather can also be seen selling umbrellas, all the small version of the layout lined up, and thousands of people flow together, the scene is very lively. However, apart from the flourishing business of selling snacks and drinks, there are few other stalls who are very interested. A hawker selling horns said that his horn purchase 10 yuan, selling 20 yuan, a game usually sell twenty or thirty, is not particularly desirable. But every playing field, it is a good time to taxi drivers battle to make money. Due to the huge influence of A League, companies naturally will not miss this opportunity to expand their own propaganda, last year, some companies sent people in the audience pull up banners, hype their products. When this practice was banned, shrewd businessmen changed their strategy, printed their product names on hats, entered the stadium with fans, and even distributed Cheung products to the scene. There is a pharmaceutical company in Sichuan to cry out of the fans to distribute the factory’s throat lozenge, reportedly greatly welcomed the move