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本文在诠释了色彩文化的相关概念以及色彩文化挖掘的基本方法的基础上提出了产品色彩形象系统的概念,并提出将“文化基因”的合理运用作为色彩形象系统建立的创意视点。并从生物学的角度分析色彩形象系统的建立过程就是将挖掘出的中国传统色彩文化元素作为色彩“文化基因”与国外科学的色彩分析方法进行“文化基因重组”的过程。
Based on the interpretation of the related concepts of color culture and the basic methods of color culture excavation, this paper proposes the concept of product color image system and puts forward the rational use of “cultural gene ” as the creative viewpoint of color image system. And from the biological point of view, the establishment of the system of color image is the process of “cultural gene recombination” by using the excavated traditional Chinese color culture elements as the color “cultural gene ” and the scientific color analysis method abroad.