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企业与用户沟通,最直接的方式就是让用户走进企业的销售网点。因此,企业销售网点建设的好坏,直接决定用户对企业印象。最近,为了比较各大卡车企业销售网点各方面的优劣,记者走访了这些企业在北京的分公司、4S店和部分经销商。在走访这些销售网点的同时,特别针对销售人员的素质和店内产品(及资料)的摆放、品牌建设、人性化设计等方面进行了评比。
Business and user communication, the most direct way is to allow users to enter the sales outlets. Therefore, the construction of corporate sales outlets is good or bad, directly determines the user’s impression of the business. Recently, in order to compare the advantages and disadvantages of all major truck sales outlets, the reporter visited the branch offices of these enterprises in Beijing, 4S stores and some dealers. In the visit of these sales outlets at the same time, especially for the quality of sales staff and store products (and information) display, brand building, user-friendly design and other aspects of the appraisal.