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人性化设计是人类需求层次提升到一定阶段后对创意行业提出的必然要求,而和“人”密切相关的标识导向设计行业也同样如此。随着国内标识企业间竞争的加剧,以及追赶并超越国外同行的需要,对人性化设计提出了更高的要求。加强对“人”本身的研究、重视对特殊人群的研究、学习借鉴国外优秀设计经验和案例、借鉴相关学科的研究成果,成为我们有效的研究方法和切入点。
Humanized design is the inevitable requirement for the creative industry after the level of human needs has been elevated to a certain stage, and the logo-oriented design industry closely related to “people” is also the same. With the intensification of competition among domestic identification enterprises and the need of catching up and surpassing foreign counterparts, the humanized design has put forward higher requirements. Strengthen the research on “people ” itself, pay attention to the study of special population, learn from foreign excellent design experience and case, learn from the research results of related disciplines, become our effective research methods and entry point.