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没有客户广告公司就无法生存,客户就是广告公司的生命线。但由于以下因素的综合影响,99年广告公司普遍感到开发客户难上加难。一、经济大气候不景气,广告蛋糕增幅锐减。东南亚金融危机,长江抗洪,国企改革,工人下岗使得这两年经济一直在低谷爬行。企业不景气,首先削减的就是广告开支。这使得客源严重萎缩。
No customer advertising company can not survive, the client is the lifeblood of the advertising company. However, due to the combined effect of the following factors, it is generally felt that it is even harder for advertising agencies to develop their clients in 1999. First, the economic downturn, sharp decline in advertising cake. The financial crisis in Southeast Asia, the flood control in the Yangtze River, the reform of state-owned enterprises and the lay-off of workers have caused the economy to crawl down in the past two years. Business downturn, the first reduction is advertising expenses. This makes the source of a serious decline.