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基于对三个具有代表性的红色旅游景区游客的问卷调查,参照已有的游客满意度评价模型,本文构建了红色旅游景区游客满意度测评模型,并游客满意度进行了测算与评价。结果表明,三个红色旅游景区的满意水平还较低,影响红色旅游景区游客满意度主要因素是游客的感知质量和景区形象。今后,红色旅游景区应当提高服务质量,构建景区特色,以更为合理的游览安排为游客提供更加满意的旅游产品。
Based on the questionnaire survey of tourists with three representative red tourist attractions and referring to the existing model of tourist satisfaction evaluation, this paper builds a tourist satisfaction evaluation model of red tourist attractions and measures tourists’ satisfaction. The results show that the satisfaction level of the three red tourism scenic spots is still low. The main factors that affect the tourist satisfaction of the red tourist attractions are the tourist’s perceived quality and the scenic image. In the future, the red tourist attractions should improve the quality of service, build scenic features, with more reasonable arrangements for the tour to provide tourists with more satisfactory tourism products.