论文部分内容阅读
随着改革开放的深入及社会主义市场经济理论的确立,市场经济观念与思想日益深入到我国社会经济文化生活各个角落。社会经济生活日益商业化,市场化、商品经济理论与实践不断完善;作为保存、传播、发展文化科技事业的当事人,图书出版者也被推向了商品市场。在这种形势下,作为图书出版事业的“龙头”,图书编辑必须认识图书市场,面向市场,开发市场。这对于出版社在市场上的生存与发展及实现编辑自己的价值都有极为重要的意义。
With the deepening of reform and opening up and the establishment of the socialist market economy theory, market economy concepts and ideas have been increasingly penetrating into all corners of our country’s social, economic and cultural life. The increasingly commercialized and marketized socio-economic life has continuously perfected the theory and practice of commodity economy. As the party that holds, spread and developed the cause of cultural science and technology, the book publishers have also been pushed to the commodity market. Under such circumstances, as a “leader” of the book publishing industry, book editors must understand the book market, market orientation and market development. This is extremely important for the survival and development of the publishing company in the market and for realizing the value of editing itself.