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发生一些公共危机事件和一些对政府比较负面的事情都是很难免的,而在这个讯息和媒介高度发达的社会中,闭塞消息传播的渠道又是不可能的,所以,政府部门就必须学会与媒体打交道并运用好媒体开展好政府形象公关。除了强调正确的舆论引导之外我们还必须学会处理发生公共危机事件时的公众舆论引导,并在负面新闻事件中掌握舆论传播之法,用事实来引导舆论发展,以危机为契机,化弊为利,最终维护好政府形象并有力地提升政府地位。
Some public crises and some negative things to the government are inevitable. In such a highly developed society with information and media, it is impossible to block the channels of information dissemination. Therefore, government departments must learn to cooperate with The media deal with and use the media to carry out good government image PR. In addition to emphasizing the correct guidance of public opinion, we must also learn to handle public opinion guidance in the event of a public crisis and grasp the law of media communication in negative news events, and guide the development of public opinion by facts. Taking the crisis as an opportunity, Lee eventually defend the image of the government and effectively enhance the government status.