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9月的西安交通大学校园里,迎新的笑脸伴着憧憬的喜悦,在秋日的暖阳里欢腾。来自汶川地震灾区的蔡威同学拿着大学录取通知书,脸上洋溢着自信而坚定的笑容——他是湖南中烟工业有限责任公司“芙蓉学子——情系5·12四川汶川地震灾区”特别助学项目的受益人之一,每年将获得“芙蓉学子”5000元的奖学金,一共四年,直到大学毕业。这成为“芙蓉学子”公益品牌从“关注一刻”到“关注一生”理念升华后的又一新案例,标志着中国的公益品牌从传统的方便一时到关爱过程的转变,从而丰富了责任中国语境下的公益内涵。
Xi’an Jiaotong University campus in September, the welcome smile with longing for the joy of autumn in the warm sun jubilant. Cai Wei from the Wenchuan earthquake disaster area with a university admission notice, his face filled with a confident and firm smile - he is Hunan Tobacco Industry Co., Ltd. “Furong students - the feelings of the earthquake area of ?? 512 Sichuan Wenchuan ”One of the beneficiaries of the special student aid program, each year will receive a scholarship of “ Lotus students ” 5000 yuan, a total of four years, until college graduation. This is another new case after the sublimation of the concept of “Hibiscus scholar” from “Focusing moment” to “Focusing on one’s life”, which symbolizes the transformation from traditional convenience to care process in China. Thus enriching the connotation of public service under the responsibility of China.