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孙峰微机专业中专毕业后,没有找到合适的工作单位,就和同学一起在县城租了间店铺,主要经营电脑销售、组装、维修等业务,但由于现在经营同类项目的店铺较多,竞争激烈,电脑销售又是本大利薄的项目,一年下来不赢反亏。孙峰找到我们,因为我们一直在免费为下岗及困境中的朋友做创业项目分析、营销策划及经营诊断。经过一段时间的观察,我们发现孙峰的店铺规模较小,业务无特色,没有竞争优势;由于经营时间不长、资金少,从没有开展过适当的营销传播活动,知名度小,进店的客流量很小,通常一天不足5人次。在孙峰实际已经没有继续扩大投资的能力的情况下,我们建议孙峰从增加低价特色业务和进行针对性宣传活动入手,着重提高进店人次数,从而提高收益。由于电脑是高价耐用家电产品,客户的购买是非经常性的行为,因而孙峰将主要业务集中在电脑销售上,目标客户的范围小、利润来源少,是不太妥当的,必须增加能够吸引电脑潜在用户和现有电脑用户的低价、经常性业务,并制
After graduating from secondary school of microcomputer engineering, Sun Feng did not find a suitable work unit and rented a shop with her classmates in the county seat. She mainly engaged in computer sales, assembly, maintenance and other businesses. However, due to the fact that there are many shops operating similar projects, competition Fiercely, computer sales are also very profitable projects. One year, they won’t win. Sun Feng found us because we have been doing freelance analysis, marketing planning and business diagnosis for laid-off and distressed friends. After a period of observation, we found that Sun Feng’s shops are small in size, have no business characteristics, and have no competitive advantage. Since they have not been operating for a long time and have little funds, they have never carried out appropriate marketing communication activities, and their visibility is low. The amount is small, usually less than 5 people a day. In the case that Sun Feng does not actually have the ability to continue to expand investment, we suggest that Sun Feng start by increasing the low-cost featured business and carrying out targeted publicity campaigns, focusing on increasing the number of shop attendants and thus increasing the revenue. Since computers are high-priced and durable household appliances, the purchase of customers is a non-recurring behavior. Therefore, Sun Feng focuses its main business on computer sales. The scope of the target customers is small and the profit source is small. It is not appropriate and must be increased to attract computers. Low-cost, recurring services for potential users and existing computer users