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本文认为,面对传统媒体的困境,党刊并不应对所谓的“财政托底”有所倚恃,党刊应构建开放的互动平台。本文还以南方杂志社所创办的全国性的网站“政坛网”为例,阐述了对于传媒转型中利用原有优势,发挥独特性,打造新型主流媒体的理解和做法。
This article argues that in the face of the dilemma of traditional media, party magazines should not rely on the so-called “financial trusteeship”, party magazines should establish an open and interactive platform. This article also takes the national website “Political Network” founded by Southern Magazine as an example, expounds the understanding and practice of using original advantages, exerting uniqueness and building a new mainstream media in media transformation.