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21CBR:在房地产市场屡受政策打压的情况下,厨电市场还能长期保持30%的年增长率吗?黄启均:尽管目前房地产市场屡受政策打压,但社会的刚性需求仍然强烈,而厨房是整个房屋中投资比重最大的区域,房地产对厨电行业的影响有限,目前整个厨电行业的份额约为1000亿元,而五年后预判是2000亿元。除了企业自身的增长外,华帝还可以分食行业退出者的市场份额,因为随着环境红利、人口红利等条件相继消失,在没有相当的规模效应情况下,小企业是很难生存的,目前的厨电行业正处于一个行业整合期,届时会有更多
21CBR: In the real estate market under repeated policy pressure, the kitchen appliance market can maintain 30% annual growth rate? Huang Qijun: Despite the current policy of the real estate market has repeatedly been suppressed, but the rigid demand of society is still strong, and the kitchen is The area with the largest proportion of investment in the whole house has limited impact on the kitchen appliance industry. At present, the share of the kitchen and electric appliance industry is about 100 billion yuan, and the forecast is 200 billion yuan five years later. In addition to the growth of the enterprise itself, Vantage can also share the market share of those who quit the industry as small and medium-sized enterprises (SMEs) hardly survive due to the gradual disappearance of environmental dividends and demographic dividends. At present, The kitchen appliance industry is in an industry consolidation period, there will be more