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有一些企业公益投入不低,但是并没有打造核心品牌项目,也没有树立整体的公益形象并对外传播今天我就中国社科院社会研究中心刚刚发布的《汽车企业社会责任蓝皮书》作个介绍。这本书是在2016年10月30日发布的,可以说是对汽车行业的社会责任做出的首个全面系统的评价。我们也希望通过这个系统评价发现当前汽车企业社会责任的问题,也发现一些企业领先的实践,推动企业社会责任的发展。
Some enterprises have invested heavily in public welfare but have not built core brand projects nor have they established an overall public good image and spread it to other countries. Today I will introduce the “Blue Book on Social Responsibility of Automobile Enterprises” just released by the Social Research Center of the Chinese Academy of Social Sciences. This book, released on October 30, 2016, is arguably the first comprehensive and systematic review of social responsibility in the automotive industry. We also hope that through this systematic review, we can find out the current problems of social responsibility of automobile enterprises and find some leading practices of enterprises to promote the development of corporate social responsibility.