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选择恰当交流方式和对象产品的核心的价值是否通过创意达到了充分的贯彻和深化,这取决于企业和消费者之间是否有合适的交流方式。从广告人的角度看,广告传达的信息并不是你通过直接了解它的功能而取得的,而是从终端需求出发获得的。当广告人从消费者的立场出发时,事情就简单多了。虽然创意需要考虑到的方面很多,比如目标消费者的整体期望是什么,他们使用这个产品的哪些功能,用这些功能达到什么样的目的,他们想通过什么方式来使用产品,他们希望这个产品的广告能够娱乐他们还是感动他们……
Choosing the right communication method and the value of the core of the target product have been fully implemented and deepened through creativity, depending on whether there is a proper communication between the company and the consumer. From the point of view of the advertiser, the information conveyed by the advertisement is not obtained from you by directly understanding its function, but from the terminal demand. When advertisers start from the consumer’s point of view, things are much easier. Although ideas need to take into account many aspects, such as the overall expectations of the target consumer, what functions they use the product, what they do with the features, what they want to do with the product, and what they want from the product Ads can entertain them or move them ...