论文部分内容阅读
广告业作为知识生产行业,知识的创新和传播成为行业生存和发展的根本动因。本文以西方广告产业为例,在分析广告业知识活动流程的基础上,揭示了广告社会组织在西方广告产业生态系统中所具有的知识传播“枢纽”作用,并进一步分析作为产业知识流动体系中知识传播层面来进行理解和架构的西方广告教育所具有的多重性。
As an industry of knowledge production, the innovation and dissemination of knowledge has become the fundamental cause of the survival and development of the industry. This paper, taking the western advertising industry as an example, analyzes the process of knowledge activity in advertising industry and reveals the role of advertising social organization in the western advertising industry ecosystem and further analyzes the role of advertising social organization in the process of industrial knowledge flow System of knowledge transmission level to understand and structure of Western advertising education has multiple.