企业并购中的文化冲突与整合

• 作 者: 吴丹 赵剑锋 张靖琳 张琳娜 黄成
• 机 构: 西南大学经济管理学院,
• 出 处: 企业家天地(理论版)
• 发表日期: 2010年06期
• 关键词: 企业文化 文化冲突 文化整合

随着市场竟争日益加剧,企业并购愈演愈烈。在全球范围内,企业并购成功率只有43%。而在那些失败的并购案件中,80%以上直接或间接起因于企业文化整合的失败。因此,企业并购不仅仅资金与技术的联合,更需要整合资产和企业文化。本文阐述了企业文化的重要性、文化冲突及产生原因和文化整合的重要性。

With the increasing market competition, mergers and acquisitions intensified. Worldwide, M & A success rates are only 43%. In those failed mergers and acquisitions, more than 80% of them directly or indirectly due to the failure of corporate culture integration. Therefore, mergers and acquisitions not only the combination of capital and technology, but also the need to integrate assets and corporate culture. This article explains the importance of corporate culture, cultural conflicts and their causes, and cultural integration.