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BAT的数据垄断限制了第三方DMP平台的发展,比较好的第三方DMP很少,其次是广告作弊,在一个公开市场进行购买,很容易会碰到垃圾流量和作弊流量。2016年中国手机移动端的用户已达到6.2亿,超九成网民选择手机上网,移动端广告收入3年内上涨15倍,随着网民由PC端向移动端的转移,广告交易平台也转向移动广告交易平台。互动通作为行业领先的数字广告平台,旗下有hdt MEDIA、hdt DXP、hdt DMP等产品,
BAT data monopoly limits the development of third-party DMP platform, the better the third-party DMP rarely, followed by cheating in advertising, in a public market to buy, it is easy to encounter junk traffic and cheating traffic. In 2016, the number of mobile phone users in China reached 620 million. Over 90% of Internet users choose to use mobile phones to surf the Internet. The mobile payment revenue has risen 15 times within 3 years. As Internet users move from PC to mobile terminals, ad exchanges have shifted to mobile ad exchanges . Interactive as the industry’s leading digital advertising platform, there are hdt MEDIA, hdt DXP, hdt DMP and other products,