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多年来省级卫视(以下简称“卫视”)市场竞争进一步强化了马太效应,并基本上固化了一线卫视与二三线卫视的界限。随着彼此实力差距的拉大,二三线卫视之间的差距不足以形成本质的差异,整体卫视格局就呈现为一线卫视与广大二三线卫视的竞争。二三线卫视能否有所作为并实现突破性的飞跃,实现转型升级,或者从此坠入被边缘化的困局?一、二三线卫视现状分析经过多年的发展,卫视阵营逐渐分化,出现了所谓卫视的第一、第二、第三世界①。在当下的媒介生态中,二三线卫视生存状况更趋恶化,
Over the years provincial TV (hereinafter referred to as “TV ”) market competition further strengthened the Matthew effect, and basically solidified the first-line satellite TV with the second and third line TV’s boundaries. With the widening gap between the strength of each other, the gap between the second and third line of satellite TV is not enough to form an essential difference between the overall situation for the satellite TV and the vast majority of second and third tier satellite TV show competition. Second and third-line TV can make a difference and achieve a breakthrough leap to achieve the transformation and upgrading, or from falling into the marginalized predicament? First and second and third line TV status analysis After years of development, satellite camp gradually differentiation, there has been the so-called Satellite TV’s first, second and third world ①. In the current media ecology, the living conditions of the second and third line TV worsened,