可沟通范式——政府公共关系建设的新导向

• 作 者: 张宁
• 机 构: 中山大学传播与设计学院,
• 出 处: 国际公关
• 发表日期: 2016年05期
• 关键词: 政府公共关系 政府公关 传播场域

从北京奥运会、上海世博会到杭州G20,中国有实力、有底气的大国形象开始深入人心,也成为媒体报道、舆论关注的主要画面之一。一个国家的公共关系实力是其进行国内治理和国际交往的重要软实力,但是,现代政府的公共关系建设越来越难却是事实。政府公关面对的是不断变动各有特色的传播环境和舆论场域,多元化多层次的人群和复杂难判的事态,政府的传播战略和公

From the Beijing Olympic Games and the Shanghai World Expo to the G20 in Hangzhou, the powerful and ambitious power of China has become deeply rooted in the hearts of the people. It has also become one of the major media coverage and public opinion media attention. The public relations strength of a country is an important soft power for its domestic governance and international exchanges. However, it is a fact that the modern government’s public relations construction is getting harder and harder. Government public relations is faced with constantly changing its own unique environment of communication and public opinion, a diversified and multi-level population and complicated and imprudent matters, and a government communication strategy and public