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随着传播媒介的不断发展变革 , 影像动画在新媒体技术的借助下,有着日新月异的空前发展,而影像动画在新媒介中的视觉表现及运用,体现在影像动画基于新媒介的特点所表现出的诸多新特性、新的视听艺术表现形式以及新的社会功能上,本文用发展的眼光审视新媒体时代下的影像动画艺术,结合案例来阐述影像动画在新媒体中的运用特色。
With the continuous development and transformation of the media, video animation has achieved unprecedented changes with the help of new media technologies. The visual representation and application of video animation in new media are reflected in the characteristics of video animation based on the new media The new audio-visual art form and the new social function, this article examines the art of video animation under the new media age with the developmental perspective and expounds the using characteristics of the video animation in new media with the case.