建立一支“推销知识”的专家队伍

• 作 者: 李树林
• 出 处: 管理科学文摘
• 发表日期: 2003年10期
• 关键词: 专家队伍 潜在价值 管理目标 知本 网络关系 运作能力 分配问题 分成工资 有形化 项目管理

实现中国管理产业化及管理生产力的目标,没有一支“推销知识”的专家队伍是不行的。当前我国急需建立一支“推销知识”的专家队伍。 推销知识不同于推销产品 推销知识产品不同于推销物质产品。知识产品是无形的,它的载体是文字、案例、表格、数字等;知识产品具有高附加值的潜在价值,是物质产品不可比拟的。 推销知识追求的是涵盖社会效益和经济效益为一体的管理目标。为此,“推销知识”的专家队伍应具备使

To achieve China’s goal of industrialization management and productivity management, it is impossible not to have a team of experts who “sell knowledge.” At present, China urgently needs to establish a team of experts who “promote knowledge.” Marketing knowledge is different from selling products Marketing knowledge products are different from selling material products. Knowledge products are intangible, and their carriers are words, cases, tables, numbers, etc. The potential value of knowledge products with high added value is incomparable with material products. The pursuit of marketing knowledge is to cover social and economic benefits as one of the management objectives. To this end, “sales knowledge” team of experts should have to make