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6月23日,第三届“卓越创意奖”瓜熟蒂落。“卓越创意奖”由卓越形象(南京)创意公司设立,南京财经大学营销与广告学系承办,旨在沟通广告实务与理论,同时奖掖广告后进,促进广告新生代观念与水准的提升。评审委员会由南京及江苏主流媒体、专业院校、著名广告公司等资深人士组成,采用事先拟定的策略单需求为评审原则,从市场调研、策略形成、创意表现到媒介计划,以完整的广
June 23, the third “Creative Excellence Award ” ripe. “Excellence in Creativity Award ” by the excellent image (Nanjing) creative company, Nanjing University of Finance and Marketing Department of Advertising contractors, designed to communicate the practice of advertising and theory, at the same time to promote advertising late, and promote new ideas and standards of advertising upgrade. The jury consists of senior media members from major media such as Nanjing and Jiangsu, professional institutions and famous advertising companies. The jury adopts the preconceived strategy of single requirement as the principle of review, from market research, strategy formation and creative performance to media planning, with a complete