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在电视同题竞争愈演愈烈的环境下,实施品牌战略是各个电视媒体得以安身立命的必由之路。而在品牌化道路上,节目策划扮演着举足轻重的角色。无论是新栏目的推出还是旧栏目的改版都体现了策划的力量。电视节目策划在中国的实践以及意义。
Under the circumstance of the intensification of the competition with the TV subjects, implementing the brand strategy is the only way for all the TV media to settle down. In the branding process, program planning plays a decisive role. Whether it is the introduction of a new section or the revisions of the old section reflect the power of planning. TV program planning in China practice and significance.