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如何让一个三十年的品牌与时代同步?与不断变化的消费者产生共鸣?联想的创新,圈子,逆生长三个概念,其实就是通往消费者心灵的三条途径。联想是全国第一大PC品牌,在中国的份额是37%,是第二大手机品牌。近期又发布了智能电视的第三代产品。这些意味着什么?这样一个三十年的品牌在中国被大家定义的符号是PC,所有的产品跟消费者如何互动沟通,如何用更新颖的手段让大家了解我们的品牌和产品?
How to synchronize a brand of 30 years with the times? To resonate with changing consumers? Lenovo’s three concepts of innovation, circles and reverse growth are in fact the three paths leading to the minds of consumers. Lenovo is the country’s largest PC brand, the share in China is 37%, is the second largest mobile phone brand. Recently released the third generation of smart TV products. What does this mean? The symbol of such a 30-year-old brand defined by everyone in China is PC. How can all products communicate with consumers interactively? How can we use new and innovative means to let everyone know about our brands and products?