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编者按:在艺术创作中,对内容的发掘与对材料的探索从来都是不可分割的。在世界范围内,尤其北美、欧洲等一贯延续着优秀动画传统的地区,艺术家们对新材料的探索有一种狂热的执着,同时,动画业界也利用这些新领域的尝试发展出了商业的潜力。在创作与后续扩展环节上形成了一种良性的循环。反观这些年的中国动画,在表现形式上,却总是缺乏对动画材料的尝试与探索。为此,本次专题中,我们采访了十位来自动画业界与学术界的资深专家,包括学者、教育者、创作者、策展人及广告人,希望通过与他们的深度访谈,以这些受访者多年积累的创作经验为纵轴和世界范围内的动画创作为横轴,建立起一个坐标系,从而找到中国动画在材料表现上的位置与未来的方向。在视觉表现领域中,商业动画与艺术动画这两者其实又存在着互补的关系。在电影工业高度发达的好莱坞可见一斑,定格动画《圣诞夜惊魂》、《僵尸新娘》,都有借鉴自实验动画的成份,在大众的观影经验中,这些异质元素带来了一种“震惊体验”。这种实验艺术中的材料探索与商业作品成功结合的例子,对正在“盲人摸象”阶段的中国动画创作多少有某种借鉴性。
Editor’s Note: In the art creation, the excavation of the content and the exploration of the material has always been inseparable. In the world, especially in North America, Europe and other regions that have consistently followed the tradition of excellent animation, artists are enthusiastic about the exploration of new materials. At the same time, the animation industry has also taken advantage of these new areas to develop commercial potential. In the creation and follow-up to expand the link formed a virtuous circle. In contrast, the Chinese animation in these years, in the manifestation, always lacks the attempt and exploration of animation material. To this end, we interviewed ten senior experts from academia, academics, educators, creators, curators and advertisers from this animation industry. We hope that through these in-depth interviews, The creative experience accumulated over the years by the interviewer creates a coordinate system for the vertical axis and world-wide animation creation, thus finding the position and future direction of Chinese animation on material performance. In the field of visual representation, there is actually a complementary relationship between commercial animation and art animation. In Hollywood, a well-established movie industry, it is evident that the animation of “Christmas Eve” and “The Bride of the Zombies” all have compositions that draw on experimental animation. In the public viewing experience, these heterogeneous elements bring about a “Shocked experience ”. The example of the successful combination of material exploration and commercial work in this experimental art is somewhat of a reference to the Chinese animation creation now under the category of “Blind Touch”.