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对于企业并购来说,交易只是第一步,资本运作得再好还是要落脚在企业经营,并购后企业如何完成并购价值的变现才是决定并购成功与否的关键。因为,协同效应是几乎所有资本并购的共同追求,1+1=2的并购不能算成功的并购。然而,并购蓝图总是很美好,结果却常常不如人意,业内也有很多公司在完成并购后没有释放出预想的价值,相反,迎来的却是大量的人员流动、客户流失以及商誉降低等等问题。那么,对于广告公关公司来说,应该如何做才能确保其并购的有效性,产生1+1>2的效应?
For corporate mergers and acquisitions, the transaction is only the first step, the capital operation is no better still have to settle down in business, after the merger and acquisitions how to complete the realization of the value of mergers and acquisitions is the key to determining the success of mergers and acquisitions. Because synergy is the common pursuit of almost all capital M & A, 1 + 1 = 2 M & A can not be considered a successful merger. However, the blueprint for M & A is always good and the result is often unsatisfactory. Many companies in the industry do not release the expected value after the completion of the merger. Instead, they have ushered in a large number of staff turnover, loss of customers and a decline in goodwill, etc. problem. So, for the advertising public relations company, what should be done to ensure the effectiveness of its mergers and acquisitions, resulting in 1 +1> 2 effect?