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[美]菲利普·科特勒著郭金兴等译机械工业出版社出版:2016年6月定价:59.00元菲利普·科特勒是世界知名的营销学大师,现任美国西北大学凯洛格管理学院营销学杰出教授。很多人都知道科特勒接受过严格的经济学训练,更有意思的是,他曾分别在芝加哥大学(硕士)和麻省理工学院(博士),师从诺奖得主、自由市场经济捍卫者米尔顿·弗里德曼,以及诺奖得主、美国凯恩斯主义大师保罗·萨缪尔森和罗伯特·索洛。两大经济学门派的学习经历,使得科特勒能够以相对超脱和客观的态度来评价经济学问题及相关公共政策。
[United States] Philip Kotler Guo Jinxing translated machinery industry publishing house: June 2016 Pricing: 59.00 yuan Phillip Kotler is a world-renowned marketing master, the current Northwestern University Kellogg School of Management Marketing Outstanding professor. Many people know that Kotler has undergone rigorous economics training. What is even more interesting is that he studied at the University of Chicago (M) and MIT (Ph.D.) respectively, under the honorary title of Nobel Laureate and free-market economic defender Mir Dayton Friedman, Nobel Prize winner, American Keynesian paul Paul Samuelson and Robert Solow. Two major economic school learning experience, making Kotler can be relatively detached and objective attitude to evaluate economic issues and related public policies.